KUALA LUMPUR -- National car maker, Proton Holdings Bhd, is adopting an alphanumerical naming system for its future models beginning with the X70, its first sport utility vehicle (SUV). Sales and Marketing Vice-President Abdul Rashid Musa said the letter X is synonymous with crossover or SUV vehicles, while the number 70 denoted the size or class of the SUV and would enable Proton to adopt a logical system to add bigger or smaller models in the future. “This is the first time an alphanumerical naming system is used on a Proton model as our research shows it will make it easier to sell in ASEAN and other international markets, as there are no language barriers to overcome,” he told reporters at the preview of the new SUV. Proton Chief Executive Officer Dr Li Chunrong said Proton's adoption of the new naming system would make customer more focus on the brand name as compared with the model name. Abdul Rashid, who is also the Chief Executive Officer o...
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